Online Cannabis Company
Systemized Email Marketing Program
I leveraged my expertise to improve the email marketing program for a leading online cannabis company. In collaboration with Inbox Insights Consultancy, I spearheaded a strategic initiative to deliver highly personalized campaign emails. Utilizing data-driven insights, we identified optimal send times and days for targeted audience segments, resulting in increased engagement and click-through rates.
Furthermore, I played a key role in product launches by crafting compelling email content to announce the introduction of various new offerings.
My contributions also extended to the creation, implementation, and A/B testing of automated email flows, ensuring a seamless customer journey and fostering long-term brand loyalty.
Power in Numbers
3
Product Launches Announced via Email Marketing
12
New Personalized Customer Segments
6
Flows Completely Recreated for Better Performance