Resume
Experience
2020 - Present
EMAIL MARKETING CONSULTANT
Inbox Insights Consultancy, LLC
Raleigh, NC
As an Email Marketing Consultant, I specialize in elevating e-commerce companies' email marketing programs to achieve maximum impact and engagement. From conceptualization to execution and analysis, I provide end-to-end support to help businesses effectively communicate with their audience and drive measurable results.
My approach is data-driven and adaptive. I continuously test and analyze to identify the most effective strategies for your brand. By doing so, I ensure that your email and SMS marketing efforts are always optimized for maximum impact and continuous improvement.
2021 - Present
COMMUNITY MANAGER
Affordable Communities Group
North Carolina
As a community manager for seven manufactured housing communities in the Raleigh, NC area, my responsibilities include ensuring the safety and smooth operation of the community for all residents and families. This includes collecting rent payments, enforcing community rules, conducting evictions, and documenting all financial transactions.
Additionally, I organize social programs such as vaccine drives and garage sales to enhance the community experience whenever possible.
2019 - 2023
MARKETING STRATEGIST & OPERATIONS MANAGER
Noel & Co.
Raleigh, NC
As a Marketing Strategist, I assisted mission-driven organizations in conducting market research, positioning themselves in the market, developing their brand, enhancing their communication and creating go-to-market strategies to improve their triple bottom line.
As an Operations Manager, I oversaw the overall efficiency of Noel & Co. by managing clients, creating marketing content, organizing events, setting short-term and long-term goals, and more.
2020 - 2021
PROJECT COORDINATOR
Exit Intelligence
Raleigh, NC
My role as a Project Coordinator at Exit Intelligence was multi-faceted. I ensured the CEO was operating smoothly and focused on top priority projects. I also facilitated conversations between the CEO and team.
I also managed an Email Marketing Management project where I worked with clients to improve their email marketing. This included providing guidance on email design, send time, sequences, and campaigns to improve open rate, click-through rate, and conversion rates.
2019 - 2020
LEAD MARKETING SPECIALIST
EventOPS
Raleigh, NC
I was the sole marketer on a team of 4 at EventOPS where I launched the entire marketing program at the small startup. Within this launch, I implemented PPC campaigns, updated the company website, boosted website traffic, and deployed tools such as Google Keywords Planner and Google Analytics to generate a relevant SEO strategy.
I also designed and crafted graphics and videos to be distributed on social media, in marketing emails, and on the company website.
In addition, I maintained brand image and visibility by writing weekly blogs, monthly newsletters, and downloadable content.
Education
2015 - 2019
UNIVERSITY OF WISCONSIN- WHITEWATER
Bachelors of Business Administration
Whitewater, WI
I have a double major in Entrepreneurship and General Management with an emphasis in Nonprofit Organizations. I graduated from UW-Whitewater Summa Cum Laude in December 2018 after 3 1/3 years.
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Professional Skillset
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Marketing Strategy
Email Marketing
Project Leadership
Community Management
Financial Analysis
Operations
Market Research
Leading Community Iniatives